8 things to remember when starting a new venture

By user

I’d like to think of myself as an entrepreneur, a maverick or maybe I’m just crazy. I built and sold a highly successful business that produced award winning software (Traffic & Traffic LIVE). It grew alongside and supported hundreds of agencies and I’d like to think it made a difference. On exit, instead of retiring (I’m too young to drink wine everyday) I decided to start again. I’m now having to remember my own advice…

  1. It’s going to take double the money and double the time to get to where you want. Just go with it.
  2. Sleep with a copy of “Crossing the Chasm” and read it ten times – and then take a market and dominate it.
  3. Have fun – it’s a long road and serious people are just not that cool to hang with day after day. See point 1.
  4. Employ people who are smarter than you, weirder than you, the old and the young – everyone has something to offer and diversity really does give you depth.
  5. Just because you did it one way and it worked last time, does not mean it will work the same way again. Things change. Be quick enough to realise when you do need to change – and change quickly.
  6. Your network is the best thing you have – look after it – cherish it and deliver on your promises – every time.
  7. Live the mantra of Winston Churchill “Never, never give up” its a single minded attitude that will get you through the toughest of days.
  8. No matter how clever your social marketing is – there is no substitute for talking to people on the phone or in person – it’s old school but it works.

I’m now looking for forward-thinking agencies to launch my new software with me – see www.scopebetter.com or drop me a line at hello@scopebetter.com.




Tracey Shirtcliff
CEO, The Virtù Group
Founder of Traffic, Traffic LIVE, Scope