Advertisers – Scope Better

SCOPE FOR MARKETING TEAMS

Understand exactly what services you’re buying, at what price and from which agencies.

All in one place: collaborate on-, manage and track scopes of work and marketing spend in real time. Save time and resources and ensure clarity and knowledge about the work agencies are doing for you.

Learn how stakeholders (marketing, media, production, finance and procurement teams) use SCOPE for:

All in one place. One source of truth.

From one office to a global network of brands and partner agencies, SCOPE gives you a single point of visibility and place where scopes are collaborated on-, tracked and analysed.

Real time collaboration

Work concurrently with internal stakeholders and agencies to create, edit and review SOW. Activity and changes are tracked and versioned.

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Defined deliverables

SCOPE offers 000’s of defined deliverables covering 23 disciplines. Use them, adapt or create your own. Then drag ‘n’ drop to build a scope.

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Defined taxonomy
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Scope implementation

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Agile marketing

Be nimble. Get work scoped and approved quickly. Swap deliverables in/out when things change. Use data to inform decisions and speed up progress.

Informed decisions

One click summary of projects searchable by brand, agency, market, status and more.

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Manage changes

Trade deliverables in/out as things change whilst maintaining control. Easily spot duplication and redundant activity.

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Optimise budget
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Document templates

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Benchmarking

Easy comparison and validation of agency fees and staff plans. Each component that makes up the job is benchmarked against the industry standard, giving real insight.

Industry standard

Real industry data from nearly 1,000 agencies across 28 disciplines.. enables you to compare tactics, rates and price for each task.

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Market insight

SCOPE accurately predicts effort for each component of the project. Compare and contrast and get the scope and fee right. No surprises.

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Why deliverable-based pricing?→

Secure platform

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Control, visibility and analytics

Understand exactly what services you’re buying, at what price and from which agencies. Dashboards with key metrics provide leadership with the oversight they need.

Track status and spend

Track SOW status and spend against budget. Visual alerts spotlight where estimates exceed budget. Bring time back to get actual costs when time-sheet systems are integrated.

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Control and automate

Defined approval flows. Use only roster agencies. Apply agency rate cards to pre-defined deliverables . Use templated documents to maintain consistency

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System integration
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Export SOW data
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“When done well, spend management can free up as much as 20 percent of a marketing budget.”

An essential marketing tool in a downturn: Spend management.

McKinsey, May 6, 2020

Read the research →

“To get better visibility, companies need both a robust spend taxonomy (often 60 different classifications), a tech stack capable of tracking it, and disciplined operating models that ensure the accuracy and completeness of the data.”