Advertising Week talk budgeting with our CEO, Tracey Shirtcliff

Advertising Week 360 Techtelligence Q&A

AW360 Q&A blog

It’s Marketing Budget Time – AW360 Q&A with Tracey Shirtcliff of The Virtu Group

With marketing budgets being bandied about in CMO suites across the world right now, Advertising Week 360 Magazine asked The Virtu Group Founder/CEO Tracey Shirtcliff to better help their readers understand the challenges with scope of work agreements during Covid. The Q&A not only grapples with the current challenges facing brands but also gives insight into what drove Shirtcliff to launch the company.  See it here:

Advertising Week article

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Rolling out a new system in your agency? Make it a shared implementation.

At Scope we trust in a shared implementation methodology. This is why. Having worked for a few tech businesses, the first back in 2005 and more recently, fast forward 15 years, to working at Scope

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