Agency Pricing: Why effective scoping and taxonomy are essential in delivering digital transformation and profit for agencies

When building a scope of work or a fee proposal, you shouldn’t be starting with roles and hours. The focus needs to be on the outcome – the deliverable – the thing you’re doing. In this interview of Producers & Procurers iQ, CEO Tracey Shirtcliff talks about scoping and digital transformation.


Who sets pricing? Pricing is key to business success so why is it not the responsibility of the CEO in most advertising and marketing services agencies?

An interview for Producers & Procurers iQ.

Read the article here

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