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By Nandhakumar R

“To get better visibility, companies need both a robust spend taxonomy (often 60 different classifications), a tech stack capable of tracking it, and disciplined operating models that ensure the accuracy and completeness of the data.” An essential marketing tool in a downturn: Spend management. McKinsey, May 6, 2020 Read the research →

5

By Nandhakumar R

“When done well, spend management can free up as much as 20 percent of a marketing budget.” An essential marketing tool in a downturn: Spend management. McKinsey, May 6, 2020 Read the research  →