Marketers are capitalising on new methods and processes for getting clearer cost data enabling more effective spend management.
Now, more than ever, marketers are being asked to do more with less due to the explosion in channels and stormy conditions.
To make truly informed decisions, stakeholders need clearer cost information to balance shorter-term ROI efficiencies with longer-term effectiveness.
Until now, there have been significant barriers to understanding, categorising and assessing marketing agency deliverables.
This report looks at what some market frontrunners are doing to give them a competitive advantage.
There's a better way to scope