B2B is an acronym for Business-to-Business, which refers to the exchange of products, services, or information between businesses, rather than between businesses and consumers (B2C). In a B2B model, companies are both the suppliers and the buyers. This model often involves transactions between a manufacturer and a wholesaler, or a wholesaler and a retailer. B2B can also relate to services and software provision, where the offerings are designed to help businesses operate more efficiently, enhance productivity, or streamline processes. In the context of a SaaS (Software as a Service) website, B2B emphasizes software solutions tailored for the needs of businesses, rather than individual consumers, enabling them to manage operations, resources, customer relations, or enterprise planning.