The Client:
BMB Agency is a well-established agency with over 11 years of experience in the industry. Initially known as a large TV agency, BMB has transitioned into a more integrated agency, focusing on social and digital platforms.
With a team of around 80 people, BMB serves 20 to 30 clients at any given time.
The Outcome
BMB implemented SCOPE to address their challenges and achieve better outcomes:
With SCOPE, BMB experienced a shift in conversations with clients. Rather than focusing on time spent, discussions centered around what was being delivered for the client's investment. This change enabled BMB to emphasize the results and outcomes, fostering better client relationships.
Prior to implementing SCOPE, BMB faced pricing inconsistencies, as estimates varied based on individual producers and lacked standardization. With SCOPE, anyone within the agency can prepare estimates that align with baseline prices, ensuring pricing consistency across the board. This consistency enhanced client trust and satisfaction.
SCOPE allowed BMB to avoid over-burning resources by providing a clear focus on delivering work within the estimated hours. This shift eliminated the tendency to exceed the allocated time, ensuring efficient resource allocation and preventing additional costs for clients.
Clients embraced BMB's adoption of SCOPE as it provided transparency and clarity regarding deliverables for the agreed-upon investment. The approach of quality deliverables at optimal hours resonated well with clients, resulting in high satisfaction levels and wholehearted adoption of the new pricing model.
89 Kingstreet St
#3200 London,
PObox 19103
(433) 896-0455
The Virtu Group
62 Castelnau
London, SW13 9EX
The Virtu Group
84 Eccleston Square
London, SW1V 1PX
The Virtu Group
356 George Street,
Sydney, Australia
The Virtu Group
1277 E Thacker St,
Des Plaines, IL 60016
USA