Case Study
MC+A and SCOPE Better
Client Background:
MC+A is a leading technology consultancy specializing in enterprise search, artificial intelligence, and generative AI solutions. Headquartered in Chicago with a global client base, MC+A helps organizations modernize how they find, organize, and act on their data by implementing best-in-class search platforms and advanced AI capabilities. With deep technical expertise and a focus on delivering measurable outcomes, MC+A is trusted by Fortune 500 companies and large public sector clients to solve complex information retrieval challenges.
Goal:
As a growing consultancy delivering sophisticated, high-value projects, MC+A needed a more consistent and data-driven way to scope, price, and manage professional services engagements. Their goal was to:
- Reduce the time spent building proposals and pricing models
- Standardize pricing strategies across various practice areas
- Increase confidence in pricing complex and custom AI projects
- Establish a scalable, repeatable process to scope opportunities across their sales and delivery teams
- Minimize scope creep and margin erosion by providing clear, robust statements of work
By adopting Scope Better, MC+A aimed to empower its teams with a streamlined solution that would standardize pricing, support more accurate project forecasting, and ultimately drive profitability.
Outcomes:
Since implementing Scope Better, MC+A has achieved:
- A significant reduction in the time required to scope and price projects, cutting proposal turnaround time from days to hours
- Standardization in pricing, particularly for complex generative AI projects with unique requirements
- Improved collaboration between technical and sales teams when defining project scope and estimating delivery effort
- Consistent and data-backed scoping that increases revenue potential along with the justification to the client
Benefits from working with SCOPE Better:
Partnering with SCOPE Better has allowed MC+A to
- Add an outside industry perspective and advisor on best practices
- Scale their operations with a repeatable process that is easy to adopt across teams
- Protect margins by building standardized pricing and effort models grounded in historical data
- Win more deals by responding faster with professional, credible, and detailed proposals
Make Pricing your Superpower
Solve The Pricing Problem and ensure your team quote the right price every single time.
