Case Study

The Client:  BMB Agency is a well-established agency with over 11 years of experience in the industry. Initially known as a large TV agency, BMB has transitioned into a more integrated agency, focusing on social and digital platforms.  With a […]

The Client:  Sitting down with visionary agency CFO, Chris Johnson, we explored the challenges faced by agencies in the creative services industry when it comes to matching demand with capacity. Chris brings his extensive experience as a CFO, VP of […]

The Client:  Oliver is a pioneer in in-housing agencies and a global company that has been operating for 16 years. With a presence in 30 markets and over 2,000 employees, Oliver is privately owned.  Jason, the COO for global markets, […]

The Client:  Publicis Health Media (PHM) is a leading media agency specializing in the healthcare industry. Kim Van Tuyl, Group Vice President and Head of Business Management at PHM oversaw the team responsible for managing revenue and pricing models. Her […]

Scenario:  Following consultation with Tim William & the Ignition Group, FIG adopted a progressive, value-based pricing model. Richard Tan recognized the unique value of SCOPE to establish consistent pricing baselines for its services. He knew SCOPE would ensure margins and […]